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B2B Marketers Rate the Effectiveness of Social Media Marketing

Exactly how effective is social media for today’s B2B marketer?

If you asked many B2B marketers, my guess is they’d say somewhere between, “all I know is we do social media marketing,” and “we’re taking it a step further by tracking and measuring for effectiveness.”

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Social Media doesn’t own RTM

Real-time marketing (RTM) continues to evolve with technology. In the late 1990s, customer relationship management (CRM) solutions and real-time marketing went hand-in-hand. More recently, marketers and bloggers refer to real-time marketing as a social media tactic, with the most famous example being the Oreo tweet during Super Bowl 2013: “Power out? No problem. You can still dunk in the dark.”

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Facebook’s Soda Going for “Zero.” How Will It Taste for You?

If you have any exposure to social media metrics for your company or clients, particularly Facebook metrics, the results of a recent social@Ogilvy study aren’t going to shock you—the average reach of organic posts declined from 12.05 percent in October to 6.15 percent in February.

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Doritos and the Secret to Crowdsourcing

When you hire an agency full of creative people, why would you ever need to ask the crowd for content or ideas?

If you have a well-developed, research-based strategy, should you really ask the crowd for content and relinquish control of your message?

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Howden – Interactive

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