Agency to support Celebrate Positive's Positive Athlete Brand
Jackson Marketing Group, South Carolina's second largest integrated marketing communications agency, has partnered with Celebrate Positive to support the company's newest initiative: Positive Athlete.
Positive Athlete (www.positiveathlete.org) honors well-known professional athletes that demonstrate excellence both on and off the field. Positive Athlete recipients exemplify an optimistic attitude, teammate encouragement, servant leadership, heart for others, ability to admit imperfections, giving 100 percent all the time, and realizing the team as more important than the individual. Pittsburgh Steelers wide receiver Hines Ward is the brand's first Positive Athlete. Other athletes from other sports will be joining the brand and movement on an on-going basis.
"We are thrilled about the opportunity to team with such an original concept as Celebrate Positive's Positive Athlete,"said David Jones, CMO of Jackson Marketing Group. "Not only do we believe in Positive Athlete's message and mission, but the company aligns with the values and culture that we instill at Jackson Marketing Group."
JMG will handle all strategic planning, branding, production, public relations, sales, fulfillment, and e-commerce site development and hosting for Positive Athlete.
"As the owner of two different marketing agencies myself, I was blown away by the talent and resources of Jackson Marketing Group,"said Scott Pederson, president and CEO of Celebrate Positive. "I interviewed several Atlanta-based agencies and none of them offered me the full scope of capabilities like Jackson. They are truly a one-stop shop and one of the best kept secrets in full service agencies.”
Positive Athlete, a subsidiary of parent company Celebrate Positive, LLC, is a group of high-character professional athletes that have teamed up to promote the benefits of positivity to young athletes around the world. These athletes believe it is crucial to begin shaping the futures of young athletes for life skills beyond athletic competition. The company's website is designed to tell positive stories about the kind of role models our young athletes should aspire to be.
Jackson Marketing Group, with offices in Greenville, S.C., and Charlotte, N.C., is a fully-integrated marketing communications agency offering strategic planning, interactive services, advertising, public relations, partnership marketing, event management, video production and support services. JMG provides a variety of integrated marketing communications services for blue-chip brands such as Michelin North America, BMW Manufacturing Co., NACCO Materials Handling Group, Clemson International Center for Automotive Research, Greenville Hospital System, Milliken & Company, Sage Automotive Interiors, Food Lion and Bloom Grocery Stores, The Palmetto Bank and The American Red Cross. For more information, visit the company's website at www.jacksonmg.com.