Jackson Marketing, Motorsports & Events, South Carolina’s second- largest integrated marketing communication and events agency, has partnered with B.R.A.K.E.S. (Be Responsible And Keep Everyone Safe), providing services that includes public relations, media relations, social media management, website and event support.
A GuideStar Platinum-rated nonprofit organization, B.R.A.K.E.S. is an advanced driver training program taught by professional instructors who train the FBI, Secret Service and state highway patrol.
Founded by NHRA drag racing champion Doug Herbert after the unimaginable tragedy of losing both of his sons in a car crash, B.R.A.K.E.S. training reduces the likelihood of a crash by 64 percent, according to an independent study.
“It’s a privilege to be chosen as the agency partner for B.R.A.K.E.S.,” said Jackson President and CEO Darrell Jackson. “We’re excited about the opportunity to help raise the awareness of the organization and its mission, and to assist B.R.A.K.E.S. with continuing growth.”
Since 2008, B.R.A.K.E.S. has trained more than 30,000 teenagers and their parents in 43 states and three countries. The free, hands-on driver training program is a weekend event that includes four, four-hour sessions, with almost three hours behind the wheel. Courses include distracted driver awareness, panic braking, crash avoidance and skid control. The 2018 B.R.A.K.E.S. class schedule includes more than 40 weekend events from Florida to California.
“We’ve been fortunate to expand the B.R.A.K.E.S. program nationally with strong word-of-mouth advocacy and an active and engaged digital following,” said B.R.A.K.E.S. Founder Doug Herbert. “We believe Jackson’s expertise in experiential marketing and media relations will help us continue to grow our brand and strengthen our program.”
B.R.A.K.E.S. (Be Responsible And Keep Everyone Safe) is a nonprofit organization with a mission to prevent injuries and save lives by training and educating teenage drivers and their parents about the importance of safe and responsible driving. Founded in 2008 by NHRA drag racing champion Doug Herbert after losing his two sons in a car crash, B.R.A.K.E.S. is a free, hands-on advanced driver training program taught by professional instructors who train the FBI, Secret Service and state highway patrol. Based in Concord, North Carolina, B.R.A.K.E.S. hosts more than 40 weekend events across the country annually. For more information, visit www.putonthebrakes.org.