Jackson-Dawson Marketing Solutions has been selected by Volvo Construction Equipment North America and Mack Truck to implement its "After Hours" event at the 2008 CONEXPO-CON/AGG trade show in Las Vegas, Nev.
"After Hours" is a two-night entertainment extravaganza where Volvo and Mack Truck host nearly 6,000 customers and dealer representatives at a choreographed equipment demonstration and concert by award-winning, country music band, Diamond Rio. Jackson-Dawson's responsibilities will include development of the event theme and presentation, plus management of all on-site activities.
"Jackson-Dawson is thrilled to be selected by Volvo Construction and Mack Truck to create the 'After Hours' event in Las Vegas," said Jackson-Dawson President/CEO Darrell Jackson. "Jackson-Dawson thrives on events such as this where we are able to combine our creative abilities, our event management prowess and our logistical attention to detail."
Volvo Construction Equipment (Volvo CE) is a major international company developing, manufacturing and marketing equipment for construction and related industries. Its products, leaders in many world markets, include a comprehensive range of wheel loaders, hydraulic excavators, articulated haulers, motor graders, soil and asphalt compactors, pavers, milling machines, compact equipment and material handling equipment. Volvo CE is part of the Volvo Group, the world's largest manufacturer of diesel engines in the nine to 18 litre category. The Volvo Group is one of the world's leading manufacturers of trucks, buses and construction equipment, drive systems for marine and industrial applications, aerospace components and services. The Group also provides complete solutions for financing and related services. Volvo is a public company; sales in 2006 were approximately $35 billion.
Dedicated to quality, reliability, and total customer satisfaction, Mack Trucks, Inc. has provided its customers with innovative transportation solutions for more than a century. Today, Mack is one of North America's largest producers of heavy-duty trucks, and MACK® vehicles are sold and serviced in more than 45 countries worldwide. All Mack manufacturing locations are certified to the internationally recognized ISO 9001 standard for quality and ISO 14001 standard for environmental management systems. Mack is also a proud sponsor of Share the Road, an American Trucking Associations' public information campaign aimed at enhancing the safety of our nation's roadways.
Mack is a member of the Volvo Group, a publicly held company headquartered in Gothenburg, Sweden. With annual sales of approximately $34 billion, Volvo business areas include heavy trucks, buses, construction equipment, marine and industrial drive systems, aerospace, and financial services. In the United States, Volvo shares are listed on NASDAQ and are traded as ADRs (symbol: VOLV).
Jackson-Dawson Marketing Solutions offers fully integrated marketing communications services including strategic planning, advertising, marketing, public relations, meetings and events, video production, fulfillment, sales training and interactive multi-media. For more information, visit the company's website at www.jdsouth.com.