Jackson-Dawson Marketing Solutions, South Carolina's second largest marketing communications agency, took home a total of seven awards, more than any other agency/group, at the South Carolina Public Relations Society of America's (SCPRSA) annual Mercury Awards ceremony Thursday night at The Hall in Columbia, S.C. The Greenville-based agency won four Silver Wing Awards and three Mercury Awards. In addition, two agency Associates were honored with individual awards.
Silver Wing awards recognize achievement in public relations tactics, while Mercury Awards honor the programs and campaigns as a whole. Both categories of awards recognize the combination of strategy, creativity, execution and results.
Listed are the award, category and client:
- Silver Wing Award for Editorial / Op-Ed—South Carolina Technology and Aviation Center (SCTAC)—SCTAC Rebranding
- Silver Wing Award for Research and Evaluation—Food Lion and Bloom Grocery Stores—Guiding Stars Customer Awareness
- Silver Wing Award for External Website—Milliken Napery—Cheers Microsite
- Silver Wing Award for Events and Observances Lasting Longer than Seven Days—Food Lion and Bloom Grocery Stores—Guiding Stars Nutritional Navigation Program
- Mercury Award for Public Service Program—Jackson-Dawson Marketing Solutions—Fireball Run Road Rally to Help Locate Missing Children
- Mercury Award for Crisis Communication and Issues Management—Blue Bird School Bus
- Mercury Award for Integrated Communications—Blue Bird All-American School Bus—New Bus Design
Earning individual awards were Brett Turner, Jackson-Dawson's Public Relations Director, and Ryan Fisher, a Jackson-Dawson Account Executive. Turner was awarded the 2009 W. Thomas Duke Distinguished PR Practitioner of the Year Award, the society's highest individual honor. Turner was cited for his excellent work for clients, his public relations expertise, and his commitment to SCPRSA.
Fisher was named SCPRSA's Rookie of the Year, an award recognizing the work of an individual with less than three years experience in the field.
"Jackson-Dawson is honored to have been recognized for our work by our peers in the South Carolina Public Relations Society of America," said Jackson-Dawson President and CEO Darrell Jackson. "We take great pride in these awards, especially since they recognize the combination of strategy, creativity, execution and results, and the pursuit of excellence that we always strive for. Jackson-Dawson is fortunate to have so many great clients who allow us to partner with them in successfully solving their PR and marketing communications challenges, as well as great Associates who have a whatever-it-takes attitude and passion for excellence."
Jackson-Dawson Marketing Solutions offers fully integrated marketing communications services including strategic planning, advertising, branding, interactive multi-media, public relations, meetings and events, video production, fulfillment and sales training. For more information, visit the company's website at www.JacksonMG.com.