Jackson-Dawson Marketing Solutions took home Best of Show honors at the South Carolina Public Relations Society of America's (SCPRSA) annual Mercury Awards ceremony Thursday night at the Charleston Aquarium. The Greenville-based agency won Best of Show in the Silver Wing category for its feature story on BMW Manufacturing Co. becoming the world's first green automotive paint shop.
The agency also won five other Silver Wing awards, which are given for exceptional tactics used in public relations.
"Jackson-Dawson is honored to have been recognized for our work by the South Carolina Public Relations Society of America," said Jackson-Dawson President and CEO Darrell Jackson. "We take great pride in these awards especially since they recognize the combination of strategy, creativity, execution and results. Jackson-Dawson is fortunate to have so many great clients who allow us to partner with them in successfully solving their PR and marketing communications challenges."
Jackson-Dawson won awards for the following:
- Silver Wing Award for Creative Tactics - Bloom Grocery Stores - Stolen Bloomberry Muffin
- Silver Wing Award for Multimedia Communications, Press Kits/Media Kits - Menzies Motorsports - Menzies Motorsports Informational Booklet
- Mercury Award for Posters - BMW Manufacturing Co. - Earth Day Posters
- Silver Wing Award for Feature Stories - BMW Manufacturing Co. - The World's First Green Automotive Paint Shop (which also won Best in Show in the Silver Wing category)
- Silver Wing Award for Magazines, External Audiences - Clemson University - IDEAS Magazine
Jackson-Dawson Marketing Solutions offers fully integrated marketing communications services including strategic planning, advertising, marketing, public relations, meetings and events, video production, fulfillment, sales training and interactive multi-media. For more information, visit the company's website at www.jdsouth.com.