Jackson-Dawson Marketing Solutions will develop a brand image and graphics package for South Carolina Children's Theatre (SCCT), a non-profit arts organization that provides high-quality mainstage productions for families, year-round youth theatre education and outreach programs for children who are at-risk, disadvantaged, hospitalized, or have special needs. Jackson-Dawson will develop a marketing strategy, design collateral materials, and develop creative materials to assist in brand promotion, fund raising efforts and ticket sales.
Heading into its 22nd season, SCCT will continue to serve the Upstate with a new and exciting show schedule including "Annie" and "Rodgers and Hammerstein's Cinderella" as well as increase its curriculum of theatre education classes for children ages two to 18. SCCT is also expanding it outreach partnership with the Greenville County School District by offering an additional program to their KNOW WAY Teen Life Theatre. The KNOW WAY program already provides theatrical presentations and follow-up workshops regarding bullying and substance abuse, and will now offer gang awareness programs available in many middle schools this fall.
"With the assistance that Jackson-Dawson is providing, SCCT will be able to continue to grow and serve the families of our community," said Debbie Bell, Executive Director of SCCT.
"Jackson-Dawson is thrilled to help SCCT in their mission of theatrical education and outreach," said Darrell Jackson, President and CEO of Jackson-Dawson. "Developing a creative brand platform that helps SCCT communicate its passion for theatre and the youth of the Upstate is an exciting challenge."
Jackson-Dawson Marketing Solutions offers fully integrated marketing communications services including strategic planning, advertising, marketing, public relations, meetings and events, video production, fulfillment, sales training and interactive multi-media. For more information, visit the company's website at www.jdsouth.com.