Jackson-Dawson Marketing Solutions has been chosen as the official marketing partner of Freedom Weekend Aloft, an annual festival that promotes affordable family fun, hot-air ballooning, patriotism and tourism in the Upstate area, while raising money for local and regional charities. Jackson-Dawson will provide marketing, collateral and promotional materials, television and radio advertisements.
Freedom Weekend Aloft will take place Memorial Day weekend - Saturday, May 24 through Monday, May 26 - at Heritage Park in Simpsonville. Freedom Weekend Aloft, in its 27th year, is free and open to the public. The festival was recently named to the Southeast Tourism Society's Top 20 Events for spring 2008, securing six national awards and 17 regional awards.
This year, Freedom Weekend Aloft will include 100 hot-air balloons, food and concerts featuring Montgomery Gentry with Jeremy McComb, and Huey Lewis and the News with Natasha Bedingfield. Concert tickets are available at www.ticketmaster.com. Other festival activities include U.S. Disc Dog Nationals, a home run derby, a Wii challenge and a walk/run with the local YMCA.
"Working with the team at Jackson-Dawson has been an experience unsurpassed in my 22 years with Freedom Weekend Aloft", said Keri Hall, executive director of Freedom Weekend Aloft. "Every member of Jackson-Dawson brings intensity, listening and understanding, seeing beyond the obvious, and an energy to the project that enables them to produce a new vision to this year's Freedom Weekend Aloft."
"Freedom Weekend Aloft is one of the premiere family festivals in all of America," said Darrell Jackson, President and CEO of Jackson-Dawson. "We are proud that this festival calls the Upstate home, and Jackson-Dawson is honored to have a part in helping to make this year's event more exciting than ever."
Jackson-Dawson Marketing Solutions offers fully integrated marketing communications services including strategic planning, advertising, marketing, public relations, meetings and events, video production, fulfillment, sales training and interactive multi-media. For more information, visit the company's website at www.jdsouth.com.