AdAge gives us a sneak peek into TV’s most expensive commercials and outlines the marketers who’ve bought Super Bowl XLV spots. (And as DJ blogged earlier this week, these commercials are the true reason the nation will watch Fox this Sunday!)
Surprisingly, a name stands out among the consumer-product line up: from the B to B sector, a notable first appearance on TV – Salesforce.com! According to AdAge’s report, here’s what we can expect:
Salesforce.com
- Buy: One 30-second ad preceding and one 15-second ad following the halftime show featuring The Black-Eyed Peas.
- Creative: Ads were developed with help from Will.i.am, as part of the Black Eyed Peas’ half-time show act. The spots feature animated characters called the "Baby Peas."
- Agency: Dipdive, Will.i.am's media company
The Wall Street Journal also blogs on this “company’s first-ever TV ads,” saying that CEO Marc Benioff wanted to reach as many eyes and ears as possible as he launches a newly incarnated Chatter. Where else can he find a larger, more engaged, commercial-eager audience in all of TV-land than a Super Bowl? But Benioff is paying big for those consumer eyes. It’s estimated that this year’s 30-second spots are selling between $2.8 and $3 million.
This Sunday, we’ll be rooting for our fellow B to B marketers (and yes, we do use their online service). We are looking forward to hearing the message that Salesforce.com broadcasts in both commercials. What do you think about their TV spot choice? How do you think their ad will stack up against big players like Pepsi Co and Budweiser?
Feel free to tweet your thoughts or share in the comments below.