GREENVILLE, S.C. (March 1, 2023) – Jackson, a leading national brand marketing and motorsports marketing agency, announced the promotion of Chad Rucker and Scott Taylor to vice presidents of the Greenville-based agency.
Rucker will lead Jackson’s creative teams, including graphic and digital designers, copywriters, video producers and interactive services as Vice President, Creative. As lead creative, Rucker is uncommon in the realm of creative directors in that he continues to actively write for nearly every client in Jackson’s portfolio. With over 20 years in the industry, including a dozen at Jackson, he has been the writer behind campaigns for brands including Michelin, BFGoodrich Tires, BMW Performance Center, the Harlem Globetrotters and Trijicon. When not writing or strategizing a new pitch deck, he can be found working with Jackson’s graphic artists and digital designers, directing video production in Jackson’s on-site video studio, managing TV shoots in the mountains of Montana or bemoaning his beloved Gamecocks.
Taylor, Vice President of Motorsports Marketing, will be responsible for the company’s motorsports marketing team, trackside paddock operations, logistics, events and tours, and DOT management. The motorsports marketing division supports Michelin Motorsport in the International Motor Sports Association (IMSA) series as well as BFGoodrich off-road racing in the SCORE International and Best In The Desert (BITD) series. Further, Jackson provides strategic marketing support to brands INEOS Automotive Americas as they launch the INEOS Grenadier in North America, Edelbrock, NAPA Filters and Hawk Performance Brakes. As a CPA and former financial executive with Deloitte, Coldwell Banker Caine, IMI Resorts and The Cliffs Communities, Taylor’s attention to analysis and outside-the-box thinking allow Jackson to employ cost-saving operational measures for clients’ motorsports marketing activities, as well as to enhance Jackson’s commitment to sustainability at the track.
“The promotions of Chad and Scott reflect our continued development as a company within the brand and motorsports marketing arena, plus position us for future growth,” said Darrell Jackson, President and CEO. “Creatively, Chad brings a unique lens that sees beyond any single piece of creative to give life to both client and Jackson brands in unique ways, while always staying true to their core. In the motorsports marketing space, Scott has become a go-to resource for our clients on and off the track. His analytical mind has unlocked countless efficiencies operationally while also enhancing our marketing and financial initiatives in the organized chaos of the track.”
On any given day, Jackson’s team of over 125 uncommonly collaborative, passionate people can be found deployed across North America, helping to grow brands and solve complex marketing problems.
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Jackson is a fully integrated brand and motorsports marketing agency, offering marketing consulting and strategy, branding, digital marketing, content and public relations, events and tours, and dealer marketing. Awarded “Agency of the Year” by BMA Carolinas and named a “B2B Top Shop” by Chief Marketer magazine, Jackson partners with a host of blue-chip brands including Michelin, BFGoodrich Tires, INEOS Automotive, NAPA Filters, Edelbrock, Sage Automotive Interiors, Hawk Performance Brakes, JCB Equipment, BNSF Railway, Carolina Handling, Trijicon Aiming Solutions and the Harlem Globetrotters. For more information about the company or its locations in Greenville, S.C. and San Diego, Calif., visit www.jacksonmg.com.