I'm not even sure who's in the running for the Super Bowl this year. That's right, this Southern gal loves football, but I must confess that I haven't been keeping up with professional football lately. However, I'll be tuned in on February 5 to find out...err, to watch the commercials!
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As we roll into a new year, it's always a good idea to check out the economic forecasts and marketers' investment intentions for the months ahead. So here are the stats from economic and advertising industry authorities for your review as you tweak 2012 marketing investment plans.
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I was amazed last week walking the show floor of the North American International Auto Show (a.k.a. Detroit Auto Show): amazed at more than the enormous structures built within a few weeks, dazzling digital wall displays and shiny new cars.
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