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GREENVILLE, S.C. – Jackson Marketing Group (JMG), South Carolina’s largest business-to-business (B2B) integrated marketing communications agency, has been named a 2014 OBIE Awards Finalist. The OBIE Awards honor creative excellence in Out of Home (OOH) advertising campaigns.
A LinkedIn connection recently asked me for help with her proposal on why her company should start a blog. She said her company had considered business blogging in the past and had decided it was unnecessary because their brand is already using Facebook and Twitter to “stay connected.”
Real-time marketing (RTM) continues to evolve with technology. In the late 1990s, customer relationship management (CRM) solutions and real-time marketing went hand-in-hand. More recently, marketers and bloggers refer to real-time marketing as a social media tactic, with the most famous example being the Oreo tweet during Super Bowl 2013: “Power out? No problem. You can still dunk in the dark.”
If you have any exposure to social media metrics for your company or clients, particularly Facebook metrics, the results of a recent social@Ogilvy study aren’t going to shock you—the average reach of organic posts declined from 12.05 percent in October to 6.15 percent in February.
GREENVILLE, S.C. – Jackson Marketing Group (JMG), South Carolina’s second largest integrated marketing communications agency, won 14 awards at the American Advertising Federation (AAF) Greenville Award Gala. The awards, known as the ADDYs, recognize and reward the creative spirit of excellence in the art of advertising.
GREENVILLE, S.C. – Leading motorsports and events company and race tire distributor Jackson Motorsports Group (JMG) has added Kristin Decker as event manager.
Everyone knows that attending events is fun, but so is being the event planner. Yes, the long hours, the insane amount of details, the demanding guests and crew, and—the cool supplies!
If you’re a social purist, you’ll have to get over it. The days when everyone’s tweets were genuine and “all opinions are my own” are fading away.
When you hire an agency full of creative people, why would you ever need to ask the crowd for content or ideas?
If you have a well-developed, research-based strategy, should you really ask the crowd for content and relinquish control of your message?
So the Super Bowl wasn’t all we had hoped. At this point, you probably need a little creative inspiration. Look no further. We’ve mined the Internet for quotes, interviews and advice from the world’s best creative directors.
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