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B2B Marketers Rate the Effectiveness of Social Media Marketing

Exactly how effective is social media for today’s B2B marketer?

If you asked many B2B marketers, my guess is they’d say somewhere between, “all I know is we do social media marketing,” and “we’re taking it a step further by tracking and measuring for effectiveness.”

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Direct Media Buying vs. Programmatic Buying

Not so long ago, B2B marketers like you were spending most of their ad budget on well-established magazines like Top Plant and Popular Mechanics. Then a forward-thinking marketing agency talked you into online-display advertising. Now you’re hearing about programmatic buying and you’re wondering whether the “Amazon” approach of programmatic buying is a good fit for your B2B marketing.

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Jackson Marketing Group Promotes Three in Creative Services and Market Research

GREENVILLE, S.C.  – Jackson Marketing Group (JMG), South Carolina’s second largest integrated marketing communications agency, promoted Dave Paxton to art director, Christi Cokeley to senior graphic designer and Nicholas Books to market research analyst.

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Jackson Marketing Group Promotes Four in Client Services

GREENVILLE, S.C. (May 28, 2014) – Jackson Marketing Group (JMG), South Carolina’s second largest integrated marketing communications agency, promoted Donna Waldrep to account director,  Ryan Fisher to public relations account supervisor, Mary Adams to account manager and Kelsey Clark to account representative.

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What an Organized Email Inbox Means for Email Marketing

Hey, email marketer, you seem frustrated with Google and Microsoft’s changes to email inbox functionality. Do you blame Gmail tabbed layouts for your low open rates? Or even go as far as Groupon did and blame Gmail’s Promotion tab for poor earnings?

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Jackson Motorsports Group Promotes One to Director and Three to Manager

Jackson Motorsports Group (JMG), leading motorsports, events and race tire distribution company, promoted Joe Ignacio to program director, Alex Perez to program manager, David Trimble to sales manager and Jennifer Ignacio to operations manager.

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