I've watched a lot of football in my life, and the one parallel between football and business keeps coming back to my mind – the importance of a strong team. Regardless of the franchise tags and celebrity labels our society places on some players, the truth is even the greatest quarterback must have line to protect them, running backs to loosen up the defense and receivers who can run the routes and catch the football.

Have you ever noticed that a lot of content on the web doesn't really explain what the user is supposed to do? Sure, I know you're a business and offer products or services that may or may not work for me, but did you ever tell me to "try this service or that product" and really explain why it's going to make my life easier?

Jackson Marketing Group, South Carolina's second largest integrated marketing communications agency, announces the addition of Jordan Fretz as associate art director and Brad Henson as performance service specialist.

When I moved to Munich, Germany more than eight years ago, I quickly realized after an outing with my husband's friends and family that I wanted to learn the language.

Jackson Marketing Group, South Carolina's second largest integrated marketing communications agency, announces the addition of Jennifer Kis as account executive and Racheal Veal as travel coordinator.

The Aegis Awards is a leading, national competition for professional video and film makers that recognize the people and organizations responsible for developing some of the most effective national video and film productions.

Technology has changed the world of marketing and advertising—from how we create it, to how we communicate it. I am sure that if I asked around, I could get a bunch of different stories of how things used to get done back in the "old days."

2010 is looking to be a positive year for bringing back marketing and brand awareness. Looking back at 2009, companies had to re-evaluate what their key strategies and investments were in order to keep some sort of ROI, but there seems to be a dim light at the end of that bleak tunnel.

In 2010, we have to make the resolution to discipline ourselves to always take that step back and give sound advice, or social media can be just another way to throw away good marketing dollars.

Darrell Jackson, president and CEO of Jackson Marketing Group, has been selected to be on the board for B.R.A.K.E.S., a national foundation dedicated to promoting safe driving among young drivers.