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Exactly how effective is social media for today’s B2B marketer?
If you asked many B2B marketers, my guess is they’d say somewhere between, “all I know is we do social media marketing,” and “we’re taking it a step further by tracking and measuring for effectiveness.”
GREENVILLE, S.C. (July 16, 2014) – Jackson Motorsports Group (JMG), leading motorsports, events and race tire distribution company, hired Joe Hindman as lead event specialist and Brice Pratt as event specialist.
GREENVILLE, S.C. – Jackson Marketing Group (JMG), South Carolina’s second largest integrated marketing communications agency, adds Amanda Renken as media buyer and Mario Cuadros as public relations intern.
Last week, we discussed the pros and cons of direct media buying and programmatic media buying. Direct vs. programmatic is a hot topic right now in media buying, however there are more basic media buying terms you should know.
Not so long ago, B2B marketers like you were spending most of their ad budget on well-established magazines like Top Plant and Popular Mechanics. Then a forward-thinking marketing agency talked you into online-display advertising. Now you’re hearing about programmatic buying and you’re wondering whether the “Amazon” approach of programmatic buying is a good fit for your B2B marketing.
GREENVILLE, S.C. – Jackson Marketing Group (JMG), South Carolina’s second largest integrated marketing communications agency, promoted Dave Paxton to art director, Christi Cokeley to senior graphic designer and Nicholas Books to market research analyst.
Let me guess, you want to move customers to action without sounding “salesy.” You’re not alone. Nearly every marketer P.A.I. (post-American Idol) is focused on offering value versus a hard sale.
GREENVILLE, S.C. (May 28, 2014) – Jackson Marketing Group (JMG), South Carolina’s second largest integrated marketing communications agency, promoted Donna Waldrep to account director, Ryan Fisher to public relations account supervisor, Mary Adams to account manager and Kelsey Clark to account representative.
Hey, email marketer, you seem frustrated with Google and Microsoft’s changes to email inbox functionality. Do you blame Gmail tabbed layouts for your low open rates? Or even go as far as Groupon did and blame Gmail’s Promotion tab for poor earnings?
Jackson Motorsports Group (JMG), leading motorsports, events and race tire distribution company, promoted Joe Ignacio to program director, Alex Perez to program manager, David Trimble to sales manager and Jennifer Ignacio to operations manager.
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