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Jackson Marketing Group Named OBIE Award Finalist for Outstanding Outdoor Creative

GREENVILLE, S.C. – Jackson Marketing Group (JMG), South Carolina’s largest business-to-business (B2B) integrated marketing communications agency, has been named a 2014 OBIE Awards Finalist. The OBIE Awards honor creative excellence in Out of Home (OOH) advertising campaigns.

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Social Media doesn’t own RTM

Real-time marketing (RTM) continues to evolve with technology. In the late 1990s, customer relationship management (CRM) solutions and real-time marketing went hand-in-hand. More recently, marketers and bloggers refer to real-time marketing as a social media tactic, with the most famous example being the Oreo tweet during Super Bowl 2013: “Power out? No problem. You can still dunk in the dark.”

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Facebook’s Soda Going for “Zero.” How Will It Taste for You?

If you have any exposure to social media metrics for your company or clients, particularly Facebook metrics, the results of a recent social@Ogilvy study aren’t going to shock you—the average reach of organic posts declined from 12.05 percent in October to 6.15 percent in February.

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Jackson Marketing Group Wins AAF Greenville Awards

Agency takes home 14 ADDYs, including Gold and Judges Choice Awards

GREENVILLE, S.C. – Jackson Marketing Group (JMG), South Carolina’s second largest integrated marketing communications agency, won 14 awards at the American Advertising Federation (AAF) Greenville Award Gala. The awards, known as the ADDYs, recognize and reward the creative spirit of excellence in the art of advertising.

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Doritos and the Secret to Crowdsourcing

When you hire an agency full of creative people, why would you ever need to ask the crowd for content or ideas?

If you have a well-developed, research-based strategy, should you really ask the crowd for content and relinquish control of your message?

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Inspiring Advice from 7 Creative Directors (+1)

So the Super Bowl wasn’t all we had hoped. At this point, you probably need a little creative inspiration. Look no further. We’ve mined the Internet for quotes, interviews and advice from the world’s best creative directors.

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Howden – Interactive

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