Buyouts, layoffs, bankruptcy, digital devices, and the economic recession – what do they all have in common? They’ve all contributed to the 15,000 newspaper jobs that have been lost and 590 trade magazines that have folded.
United Way Hands On Greenville (HOG) Day is a wonderful testament to the volunteer spirit that makes our community truly special.
We thoroughly enjoyed this month’s Marketing in the Morning seminar, discussing demographic and generational trends for the purpose of improving marketing and organizational communication.
Do corporate marketing teams really need to bounce from agency to agency just to find cheaper creative work? If you’ve found an agency that does GREAT work and offers GREAT customer service, you don’t need to send out an RFP just to cut costs.
Jackson Marketing Group (JMG), South Carolina’s largest business-to-business integrated marketing communications agency, welcomes Lorie Stacey as an account coordinator, Jonas Buckner as an interactive developer and Keller Foster as a copywriter.
Is relevance the operative word in your brand’s strategy?
If it isn’t, pick up a copy of David Aaker’s book Brand Relevance: Making Competitors Irrelevant and you’ll quickly and convincingly learn why it should be.
As a marketing agency, we lean on our creative brainstorming sessions to produce innovative ideas that will blow our clients away on even the most ordinary projects. We know that productive brainstorming is beneficial in a number of different creative processes, but mostly, it keeps us on our toes and helps us avoid thinking within a narrow point of view.
At our agency, we take business meeting etiquette very seriously.
Jackson Marketing Group (JMG), South Carolina’s largest business-to-business integrated marketing communications agency, announces the promotions of Jim Loucks to director of production services and Jim Hahn to production supervisor.
Do you have fans all around the country? Need to build brand awareness? Or get feedback from your dealers? Consider hosting a Twitter chat.