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What Is Website Optimization and Why You Need It

Can you think of a technology that isn’t continually being optimized? Think about your first iPod. If you had the original iPod like I did, we’re talking about a device released ten years ago! Now think about what devices you use today to listen to music—and how things have changed.

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3 Reasons to Conduct a Web Usability Study

What if you had insight into your web users’ minds? With Superman-like ability, you could read their thoughts as they perused your website. You might know the reason your site’s bounce rate is so high. Why you get so many calls to customer support about your website. Why your competitors’ sites are doing so much better than yours.

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33 Ways B2B marketers can use Infographics

Your expensive research has blossomed into raw data. To your well-trained eye, you know instantly that it has industry-changing ramifications. Without a moment’s hesitation, you shoot the data off to a creative team who works night and day drawing amazing emoji faces and stick figures to illustrate your data. Knowing the hours of labor spent bringing the data to life, you tremble as you open the email. It’s info… in a graphic. Yes, it’s an infographic.

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B2B Marketers Rate the Effectiveness of Social Media Marketing

Exactly how effective is social media for today’s B2B marketer?

If you asked many B2B marketers, my guess is they’d say somewhere between, “all I know is we do social media marketing,” and “we’re taking it a step further by tracking and measuring for effectiveness.”

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