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33 Ways B2B marketers can use Infographics

Your expensive research has blossomed into raw data. To your well-trained eye, you know instantly that it has industry-changing ramifications. Without a moment’s hesitation, you shoot the data off to a creative team who works night and day drawing amazing emoji faces and stick figures to illustrate your data. Knowing the hours of labor spent bringing the data to life, you tremble as you open the email. It’s info… in a graphic. Yes, it’s an infographic.

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B2B Marketers Rate the Effectiveness of Social Media Marketing

Exactly how effective is social media for today’s B2B marketer?

If you asked many B2B marketers, my guess is they’d say somewhere between, “all I know is we do social media marketing,” and “we’re taking it a step further by tracking and measuring for effectiveness.”

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Direct Media Buying vs. Programmatic Buying

Not so long ago, B2B marketers like you were spending most of their ad budget on well-established magazines like Top Plant and Popular Mechanics. Then a forward-thinking marketing agency talked you into online-display advertising. Now you’re hearing about programmatic buying and you’re wondering whether the “Amazon” approach of programmatic buying is a good fit for your B2B marketing.

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Jackson Marketing Group Promotes Three in Creative Services and Market Research

GREENVILLE, S.C.  – Jackson Marketing Group (JMG), South Carolina’s second largest integrated marketing communications agency, promoted Dave Paxton to art director, Christi Cokeley to senior graphic designer and Nicholas Books to market research analyst.

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