Measuring Marketing Performance [Infographic]
Do you measure how your marketing performs?
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5 reasons your marketing plan is worthless
After surveying 400 companies, CMG Partners and Chadwick Martin Bailey found the companies who practice marketing performance management often report superior business results. “Marketing performance management” is the practice of measuring, learning from, and improving upon marketing strategies and tactics.
Four Men and Hot Dog [Video]
Seen these faces before? These four faced off during an epic Table Tennis Tournament only a few months ago. And no one has heard from the Hot Dog since.
Hiring Boosts JMG’s Video, Interactive Departments
Jackson Marketing Group (JMG), South Carolina’s largest business-to-business integrated marketing communications agency, welcomes Patrick Hindman as a video editor/producer, Cristian Valdes as an interactive designer, Leslie Wood as interactive developer and Kelsey Clark as the office coordinator.
Silent Generation [Infographic]
The label “Silent Generation” was first coined in the November 5, 1951, cover story of Time to refer to the social generation coming of age at that time, born during the Great Depression and World War II.
In last month’s Marketing in the Morning seminar, we studied five generations who comprise our American consumers. For the employer and the marketer, understanding each generation creates a gold-mine of opportunity.
Are you wondering what matters to today’s senior, ages 68-86? Here’s what we found.
‘The Mob’ Online
In the first quarter of 2013, we watched quite a few brand fiascoes unfold. And in each case, what’s the new norm? A public outcry on social media platforms – “the mob” rears its head. But then, to the surprise of many fearful corporate executives, the storm blows over.
The Changing Media Landscape [Infographic]
Buyouts, layoffs, bankruptcy, digital devices, and the economic recession – what do they all have in common? They’ve all contributed to the 15,000 newspaper jobs that have been lost and 590 trade magazines that have folded.
JMG Digs HOG Day
United Way Hands On Greenville (HOG) Day is a wonderful testament to the volunteer spirit that makes our community truly special.
Generational Trends [Infographic]
We thoroughly enjoyed this month’s Marketing in the Morning seminar, discussing demographic and generational trends for the purpose of improving marketing and organizational communication.
Cut Your Costs, Not Your Agency
Do corporate marketing teams really need to bounce from agency to agency just to find cheaper creative work? If you’ve found an agency that does GREAT work and offers GREAT customer service, you don’t need to send out an RFP just to cut costs.
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