When I moved to Munich, Germany more than eight years ago, I quickly realized after an outing with my husband's friends and family that I wanted to learn the language. I wanted to answer questions without having a translator, understand jokes as they were told, or just feel comfortable when ordering dinner – normal situations that you take for granted in your own language.

An email campaign can be one of the most effective and simplest marketing tactics. The recipe for success is a four-part formula. You need a keen creative person, a well-versed copywriter and an email service provider. So what’s that fourth missing element? You, the marketing specialist! Responsible for the campaign, the marketing specialist ensures it’s not only on strategy and received by the correct target audience, but that the results are measurable.