Thursday, September 17, 2020

Marketing, Motorsports

Hawk Performance Brakes for Jackson

Hawk Performance, a recognized leader in high-performance braking systems, parts, and fluids, virtually slammed the brakes on the search for a marketing agency when it met Jackson, the Greenville, S.C.-based brand and motorsports marketing agency.

HawkLogoHawk has selected Jackson to help expand sales of their high-quality, high-performance, cutting-edge performance braking products to new automotive audiences, including street cars, trucks and off-road vehicles.

“The Jackson folks speak our language. They provided an interesting approach, creative ideas and deep insight into our business,” said Chad Nicoletti, Hawk marketing leader.

“Jackson is well respected in the motorsports and performance industry, and they have the relevant experience and talent to help collaborate on our marketing strategy, creative needs and implementation,” said Nicoletti.

For Jackson, Hawk Performance becomes the latest in an impressive string of recent new business wins, joining Sam’s Club, Clemson University International Center for Automotive Research, Carolina Handling, Achilles Radial and Upstate Mobility Alliance, which have all recently tapped Jackson for various marketing support.

“We are thrilled to partner with an authentic performance brand like Hawk,” said Darrell Jackson, President and CEO of Jackson, which has been recognized three times as one of Chief Marketer’s Top Shops. “They are well-known in the performance automotive space, and our combination of brand marketing skills and motorsports marketing expertise is perfect to help them expand their brand.”

Jackson offers in-house strategic marketing and consulting, branding, digital marketing, content and public relations, social media, events and tours, dealer marketing and training capabilities.

Initial priorities for Hawk Performance are marketing communication strategies, a communication plan, new packaging, website updates and collateral materials.

About Jackson

Jackson is a fully integrated brand marketing and motorsports marketing agency offering marketing consulting and strategy, branding, digital marketing, content and public relations, events and tours and dealer marketing. Awarded “Agency of the Year” by BMA Carolinas and named a “B2B Top Shop” by Chief Marketer magazine, Jackson partners with a host of blue-chip brands including Michelin, BFGoodrich Tires, NAPA Filters, Sage Automotive Interiors, Trijicon Aiming Solutions, The Harlem Globetrotters, Muck Boots, Bob Jones University and The Premier Foundation. For more information about the company or its locations in Greenville, SC, and San Diego, CA, visit www.jacksonmg.com.

About Hawk Performance

HAWK PERFORMANCE makes brakes that control speed on the racetrack and instill confidence on the drive home. For more than 25 years, Hawk has been finding fractions of seconds on the racetrack, and has channeled that knowledge into every product they make. Hawk is the Official Brake Product for motorsports organizations like the National Auto Sport Association, Ron Fellows Performance Driving School, Allen Berg Racing School, Stadium Super Trucks and the SCCA, and the brake of choice for some of the world’s most exciting drivers and teams in motorsports today. Hawk’s superior brake and friction products enable drivers to control, command, and conquer the road and racetrack in virtually any vehicle. For more information, visit www.hawkperformance.com.


Todd Steen
Kristie GraySmith
Jackson offices