Tuesday, September 29, 2020

Marketing, Media, Media Buying

2021 Media Planning: Tips and Trends

Much like Christmas decorations arriving in August at your local Marshall’s Home Goods, we like to annoy our clients and start piping up about annual media planning well before the new year starts. While it might seem obnoxious—I mean, even I get annoyed when I hear Mariah Carey’s “All I Want for Christmas Is You” on October 1—there are some serious advantages to planning your media buys early.

Here are some of the best reasons to begin your annual media planning sooner rather than later:

We also like to make sure our clients are on the cutting edge of any emerging media trends. So, when we start planning early, we have plenty of time to dive deep into new opportunities and educate our clients about the benefits or pitfalls of the latest advertising developments. Here are the top trends we have our eye on for 2021:

Of course, the beauty of marketing in general is that it’s an art and a science, so the most important thing to remember going into 2021 is to consistently monitor your campaigns and pivot when necessary. If COVID-19 taught us anything, it’s the value of flexibility. The best laid plans leave room for adjustments and optimization as you move through executions. Our media clients benefit from the advantages of planning ahead while maintaining flexibility. If that sounds like something your business could use help with, let us know.


Todd Steen
Kristie GraySmith
Jackson offices