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Facebook’s Soda Going for “Zero.” How Will It Taste for You?

If you have any exposure to social media metrics for your company or clients, particularly Facebook metrics, the results of a recent social@Ogilvy study aren’t going to shock you—the average reach of organic posts declined from 12.05 percent in October to 6.15 percent in February.

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5 Lessons Learned from the Carnival Cruise Ship Crisis

You never know when a crisis could hit your business. I’m sure that the CEO of Carnival Cruise ships was not planning on receiving a frantic phone call last week that one of the ships had stalled in the middle of the Gulf of Mexico and that more than 3,000 people would be stranded for days. We don’t know when or if these types of events will befall our companies, but we should nevertheless be prepared. 

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5 Ways to be IGNORED by the Media

We’ve all been there—clutching a great story but unsure of how to pitch it the “right way” to a journalist. It’s been said that the best way to learn is through making mistakes, and I’ve been around media and journalism long enough to have seen the best and the worst pitching techniques. With that in mind, here are a few ways of how NOT to interact with our friends in the media.

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Who Will Speak for Your Company?

I was amazed last week walking the show floor of the North American International Auto Show (a.k.a. Detroit Auto Show): amazed at more than the enormous structures built within a few weeks, dazzling digital wall displays and shiny new cars.

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Howden – Interactive

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Hyster Lift Trucks

Hyster Lift Trucks