If you have any exposure to social media metrics for your company or clients, particularly Facebook metrics, the results of a recent social@Ogilvy study aren’t going to shock you—the average reach of organic posts declined from 12.05 percent in October to 6.15 percent in February.
If you’re a social purist, you’ll have to get over it. The days when everyone’s tweets were genuine and “all opinions are my own” are fading away.
One dynamic spokesperson. That’s all you need. But how do you find the best person for this important job?
By now, the whole country has become embroiled in the Paula Deen crisis with everyone from major brands, like Smithfield and Target, to soccer moms and Average Joe’s weighing in on the matter.
In the first quarter of 2013, we watched quite a few brand fiascoes unfold. And in each case, what’s the new norm? A public outcry on social media platforms – “the mob” rears its head. But then, to the surprise of many fearful corporate executives, the storm blows over.
Who is responsible for being the face of your brand? Making your brand personal and authentic is so important in our social-savvy culture.
Not that we’ve ever been accused of being a one-trick-pony, but 2012 was truly the year of “anything and everything goes” at Jackson Marketing Group.
You never know when a crisis could hit your business. I’m sure that the CEO of Carnival Cruise ships was not planning on receiving a frantic phone call last week that one of the ships had stalled in the middle of the Gulf of Mexico and that more than 3,000 people would be stranded for days. We don’t know when or if these types of events will befall our companies, but we should nevertheless be prepared.
We’ve all been there—clutching a great story but unsure of how to pitch it the “right way” to a journalist. It’s been said that the best way to learn is through making mistakes, and I’ve been around media and journalism long enough to have seen the best and the worst pitching techniques. With that in mind, here are a few ways of how NOT to interact with our friends in the media.
I was amazed last week walking the show floor of the North American International Auto Show (a.k.a. Detroit Auto Show): amazed at more than the enormous structures built within a few weeks, dazzling digital wall displays and shiny new cars.