What started in 1997 with BFGoodrich off-road racing support has now grown into a major pillar of our organization, as we attend and support every IMSA and SRO race in North America (78 JACKSON associates attended the most recent Rolex 24 at Daytona), and we help support our clients at the track—from sponsorship to brand activation to social media and content. We also help plan, map and promote two of the greatest off-road races in the world: the SCORE Baja 1000 and SCORE Baja 500.
If it has sheet metal, engines and a checkered flag in North America, JACKSON is probably there supporting our clients. Passion helps. Expertise helps more.