Jimmie Johnson, The Blue Blaster and the Hydroplane & Raceboat Museum

Powerboat racing legend Bill Muncey's fabled Atlas Van Lines "Blue Blaster" unlimited hydroplane was acquired from the Smithsonian National Air & Space Museum in Washington D.C., by the Hydroplane & Raceboat Museum in Seattle. There the boat underwent an extensive restoration and eventual re-christening. A few years later, Muncey's successor, driver Chip Hanauer, reached out to a top NASCAR team to see if one of its drivers would be interested in driving the boat. JACKSON knew one particular driver: seven-time NASCAR champion Jimmie Johnson. (Who was actually in a picture as a child sitting on that very same boat.)

When Jimmie Johnson arrived at the MSHFA museum, he was stunned to find Hanauer and the Muncey family there to greet him. They recounted his story, and on behalf of the Hydroplane & Raceboat Museum, presented a formal invitation, created by JACKSON, for him to drive the Blue Blaster. Plans were developed by the Hydroplane Museum for Johnson to drive the Blue Blaster in Seattle later that summer.

Creative Services, Collaborations & Social Media

JACKSON hosted weekly Teams calls for both the internal event team and with Johnson's Legacy Motor Club CMO and VP of Communications. We also created the event logo, an invitation to an exclusive VIP charity fundraiser, and a collateral piece for fans at the event.

In addition, JACKSON led collaborations with Johnson's Legacy Motor Club for communications and media strategies, including the development of multiple storylines, social media content, and identifying media opportunities before, during and after the event.