A Custom App for a Legendary Track

Michelin Raceway Road Atlanta is a world-renowned road course and multipurpose facility located in the hills of northeast Georgia. With millions of people visiting this 2.54 mile, 12-turn world-class track each year, the raceway needed an updated app to help visitors navigate the grounds and optimize their race experience. 

Taking the client's wish list for the app into consideration, the JACKSON team got to work concepting and wireframing. Each detail—from the ad space for sponsors to the customized map functions—was carefully designed for a seamless user experience.

Not only was the app designed to be user-friendly for people at the track, but it was also created for the Michelin Raceway Road Atlanta team to be able to manage it with ease. We built a custom CMS to power the app, giving our clients confidence to publish and update content themselves.

• Provided users an interactive map of the track and the grounds
• Customized the user experience to show vendor activations for each event
• Sent push notifications based on race schedule and personal calendar
• Housed links to ticket sales
• Created an ad space for sponsors and industry partners
• Featured points of interest at the track for users to click and learn more
• Notified users of track timing, changes in the schedule, promotions and qualifying