Navigating the Nitty Gritty Details Behind the Baja 1000 Experience

Peter "King of the Mountain" Brock once said: "The SCORE Baja 1000 is the last true open-road race in the world—a flat-out, gritty, round-the-clock, Mexican double-throwdown thriller that, once experienced, never leaves the mind or heart."

This is why automobile manufacturers, motorcycle manufacturers and their vendors come from all over the world to test their products’ endurance and durability. But how do you navigate "1000 miles to glory" without a scout team, support team and the proper infrastructure? You don’t. You call JACKSON.

The Right-Hand Man for the Greatest Off-Road Race in the World

Through the years, JACKSON has become the resident expert on everything Baja 1000. We helped activate the SCORE partnership for BFGoodrich Tires, and from there, things escalated (in a good way). 

SCORE Partnership

• Help scout and map the race track
• Set up and manage the SCORE press center 
• Handle all SCORE communications, so they can track the drivers

BFGoodrich Partnership

• Manage BFGoodrich Tires' entire support team on-site 
• Manage the BFG Command Center off-site (in Greenville, SC) 
• Build and staff six pits, where drivers get fuel, food, maintenance and tires
• Host customer and VIP tours