A Global Icon Needed a Fresh Look

90+ years. 122+ countries. 25,000+ games won. The Harlem Globetrotters are one of the most amazing brands in the history of marketing. With 350+ shows around the world, they needed a teammate who could help them with fresh branding and localization—namely, someone who could make them look unique and authentic.  After all, where else does a player dunk over a ref or climb on top of the goal? 

Logistics Before Localization

JACKSON helped create new advertising materials (look and feel and content) and then turned an old-fashioned email- and paper-ordering process into a lean, mean online ordering platform that gave each marketing director their choice of creative. We helped eliminate confusion, guarantee speed-of-delivery and create consistent messaging that lets the Globetrotters look as great as they play.

• 3000+ marketing communication pieces
• 40+ client contacts throughout America
• 1 new online marketing portal for ordering localized digital ads
• Redesigned bus
• New logo created for the Washington Generals