BFGoodrich Tires Instructional Design Tool: Augmented Reality
EDUCATING (AND ENGAGING) BRAND CHAMPIONS. (WE BUILT AN APP FOR THAT.)
Customers and dealers are too often victims of passive learning approaches—a static image with a generic product description tucked away on a website or a sales spiel littered with features and benefits that fail to connect to the customer’s actual needs.
Engaging the customer starts with the dealer, and BFGoodrich needed a better way to reach their dealers, specifically around a select range of truck tires. Was it possible to enhance the buying experience by presenting these tires in a more interactive format?
Of course, it was.
Less Information. More Exploration.
Our client asked for “engagement,” so we asked ourselves this: How do we give the learner control?
From there, we identified our learning tool: an augmented reality app.
The app created an active learning experience where dealers could interact with tires up close and at their own pace in three unique ways.
- Augmented Reality
See the tire from any angle by pointing your phone in any direction. - Image Tracking
Transform any static image of the tire into AR for deeper exploration in the app. - Standard Learning
Access traditional educational content, including tire specifications, videos and more.
