EDUCATING (AND ENGAGING) BRAND CHAMPIONS. (WE BUILT AN APP FOR THAT.)

Customers and dealers are too often victims of passive learning approaches—a static image with a generic product description tucked away on a website or a sales spiel littered with features and benefits that fail to connect to the customer’s actual needs. 

Engaging the customer starts with the dealer, and BFGoodrich needed a better way to reach their dealers, specifically around a select range of truck tires. Was it possible to enhance the buying experience by presenting these tires in a more interactive format?

Of course, it was.

Less Information. More Exploration.

Our client asked for “engagement,” so we asked ourselves this: How do we give the learner control?

From there, we identified our learning tool: an augmented reality app.
The app created an active learning experience where dealers could interact with tires up close and at their own pace in three unique ways.

1. Augmented Reality
   See the tire from any angle by pointing your phone in any direction.
2. Image Tracking
   Transform any static image of the tire into AR for deeper exploration in the app.
3. Standard Learning
   Access traditional educational content, including tire specifications, videos and more.