Trijicon 24 Days of ACOG Online Contest
A Proper Celebration for the One Millionth Product
Trijicon was about to produce their one millionth ACOG optic, and they needed a way to celebrate. What started with a request for a hotdog lunch for associates turned into a nationwide consumer contest and dealer support campaign.
Because the ACOG works 24/7—thanks to tritium and fiber optics—we wanted the contest to run 24 days straight. And on the last day, against our better judgment and sleep schedule, we chose to give away a product every hour for 24 hours.
The Contest to End All Contests
Trijicon worked with their industry partners (Smith & Wesson, KRISS USA, etc.) to find the daily prizes, and JACKSON helped create the contest ins and outs, which included the following and consisted of pre-event, event and post event:
- A microsite to house the contest and showcase the ACOG
- Contest rules and regulations (with an outside vendor)
- In-store POP to excite consumers
- Contest digital advertisements and forum posts
- Dealer communications
- Social media content (including partnership content)
- Contest posters
- Participant communications
Results
The contest goal was 10,000 unique entries and 500,000 total social media impressions—all without paid media support. The goal was reached on day three.
- 65,000 unique contest entries
- 890,000 microsite total sessions
- 21,000 average daily submissions
- 17,000,000 social media impressions
