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Sports Afield Website & Augmented Reality

How to Drive Purchasing Decisions

SA Products came to us for help redesigning their website. The main request: create a more user-friendly website that was both informative and engaging for the user to drive purchasing decisions among their target audience. The answer: a virtual showroom that allowed prospects to view the safes in their home via their smartphones…as opposed to purchasing 200-lb products and finding out they don’t fit. 

3D Modeling, Augmented Reality & Effective UX

To showcase products in a rich, interactive manner, JACKSON created 3D models of the products which could be viewed online using modern web browsers. The interactive model allows users to rotate the product and open/close the safe doors.

JACKSON also created an augmented reality tool with which users could virtually place the product in a specific and designated place using their smartphone (iOS or Android). The experience allows the product to automatically scale proportionally within the view of the camera as the distance from the product is increased or decreased. In plain terms: You could set the product up in your living room and see how it looks.
 

Results
  • Users who engaged with the 3D or AR tools were 5x more likely to click “WHERE TO BUY”
  • Users visited more than 2x the average amount of pages per session
  • Users spent 3x the amount of time on the website
     

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