The Website That Got a Second Chance

The Blood Connection had a website. It was fine. But like any website (in our opinion), it had the potential to be great. More intuitive, more attractive, more SEO friendly. Having worked with JACKSON in past, The Blood Connection knew our team had the expertise to make their website dreams come true. So after 5+ years of making do with “fine,” they opted for a refresh.

Fresh Blood for an Old Site

• UX: Improved the user experience with a more direct linking strategy, restructured content and an optimized mobile experience

• Content: Refreshed content, optimized for SEO and eliminated unnecessary pages and information that were making the site clunky

• Design: Created a cleaner, more modern interface, identifying secondary colors and refining graphic elements 

• Security: Set up the site to block international IP addresses since the organization works only within the U.S., encrypted forms to protect sensitive information

• Flexibility & Scalability: Created a CMS that was easy for the client to update and maintain, from editing existing content to adding or removing entire pages