Persuading Titans of the Shipping Industry

The opportunity was daunting: create a custom sales piece to “wow” two titans of the shipping industry. Maersk, with an annual revenue of $300 billion, and CMA CGM, with revenue of $15.9 billion. 

Have you seen shipping industry sales sheets? Stale. Lifeless. Almost inhuman. But in the end, we are talking to humans. So JACKSON Marketing created customized, illustrated presentations for each prospect that showcased the BNSF Railway story through imagery, not stats. Language barriers were no longer an issue. 

The Plot Twist

We produced 50 copies of each infographic book. Both books reminded the audience of BNSF's unique partnership and past successes, while also educating them on future initiatives. It fits innumerable numbers into easily digestible bits of information. (In short, it "wows" fast.)

Here’s the plot twist: Maersk was so impressed with the storybook, they asked to use the infographics for their own branding materials.