20,000 Attendees. 4 Days. A 100-Square-Foot Experience.

Once every five years, NAPA Auto Parts brings together 20,000 store owners, employees and suppliers for a four-day extravaganza in Las Vegas, known as the NAPA EXPO. JACKSON's client, NAPA Filters, is one of four major suppliers to NAPA Auto Parts and a key partner at the EXPO. 

JACKSON was tasked with the fun part: bringing the NAPA Filters brand and product to life in a way that created buzz, provided education and drove sales among NAPA store owners.

What to Do with 100 Square Feet of Display Space

JACKSON worked with NAPA Filters to design, develop and execute a show-stopping, interactive display that would attract busy expo attendees and deliver a memorable experience. 

• Messaging Strategy: Storytelling around the NAPA Filters brand, its products and its history
• Display Structure: Three sections for each of the core product lines, space for interactive games, three educational video areas and three display vehicles
• Creative: New brand messaging, video assets for each video area and custom collateral for the EXPO
• Logistics: Transportation, load-in, setup, vehicle cleaning, on-site booth management and maintenance, teardown and load-out