Train The Trainers. (The Multimillion Dollar Trainers.)

Michelin has hundreds of tire dealers across North America, which makes new product education difficult to manage and maintain consistency. The Michelin Dealer Network needed consistent product details, hands-on experience and effective tips on how to sell  premium tier-one products to consumers.

JACKSON knows tires. And we know how to sell them. So when Michelin approached us and asked us to help them keep their training as consistent, efficient and powerful as possible, we jumped at the opportunity. This is high-level education and product experience, all created and taught by JACKSON associates for Michelin, which includes:

• Product Presentation & Education
• iPad and Tablet Implementation (To Increase Engagement)
• Workbooks, Photos & Event Video
• Event Management
• Product Demos
• Ride-and-Drive Exercises
• Trail Rides

We currently support Michelin and their partners by: 

• Hosting and facilitating 4x4 / Light Truck Tire classes in NV, TX, NH, and TN
• Hosting and facilitating Ultra High Performance tire classes in TX, CA, VA and SC
• Hosting “Train the Trainer” classes that involve tire basics, tire damage analysis (CSI), proper mounting and balancing techniques and TPMS application