Michelin Product Training Alignment
Train The Trainers. (The Multimillion Dollar Trainers.)
Michelin has hundreds of tire dealers across North America, which makes new product education difficult to manage and maintain consistency. The Michelin Dealer Network needed consistent product details, hands-on experience and effective tips on how to sell new products to consumers.
JACKSON knows tires. And we know how to sell them. So when Michelin approached us and asked us to help them keep their training as consistent, efficient and powerful as possible, we jumped at the opportunity.
We now host 55+ new product demos for Michelin dealers and their salespeople in their Michelin Sales Training Center in Vermont, home to the Light Truck Demo HQ. This is high-level education and product experience, all created and taught by JACKSON associates for Michelin, which includes:
- Product Presentation & Education
- iPad Workbooks, Photos & Event Video
- Event Management
- Product Demos
- Ride-and-Drive Exercises
- Trail Rides
