What If the Best Features of Your Product Can’t Be Seen?

At the largest tradeshow of the year, FN was set to launch three new products—all of which would catch the industry by storm. The problem? Externally, they weren’t that remarkable. (Cool, yes, but not that remarkable.) But internally, there was game-changing technology. Another problem was event staffing. Because the tradeshow booth would have hundreds, maybe even thousands, of visitors, FN could not give one-on-one educational talks about each product. 

The solution: Interactive touchscreens.

A Custom Android App & Custom Product Animation 

The JACKSON Creative Technologies team got to work fast. First, we had to learn the touchscreen technology being used by FN. Meanwhile, our content team worked with FN product managers (while also using our industry expertise) to create the storytelling for each product. We then quickly created story boards and UI prototypes to get FN’s buy-in.  And at the same time, our animator took product CADs, refined the models, added textured and lighting effects and turned them into an “exploding parts” experience. 
 
We then produced the UX and the app—which was optimized for the hardware and offered a seamless user experience—tested, retested, and shipped the touchscreens to Las Vegas. All within 3.5 weeks. The touchscreens were the perfect complement to the new product displays and product manager talks.