Trijicon TV Spots & Videos
From the Mountain Peaks to Michigan Hills
Trijicon Inc., maker of the finest riflescopes, iron sights and optics the world has ever seen, wanted to tell its product superiority story to its current audience (firearm enthusiasts) but also a new audience: the American hunter. JACKSON helped create TV spots and online pre-roll that showcased Trijicon's long-standing partnership with the military and how that technology can translate from the battlefield to the hunting field.
Wanted: War Heroes Who Also Hunt & Compete
“The most powerful element in advertising is the truth.” That’s from Bill Bernbach, advertising god. JACKSON and Trijicon followed that axiom by searching for Trijicon consumers who both served in the military and also participated in our two target hobbies: competition shooting and hunting. We found two amazing stories: Rob Gustafson, Purple Heart recipient, and Drew Estelle, Former 5th Group Green Beret.
We then let these heroes tell their stories, along with why they trust Trijicon products, for truly authentic (and persuasive) storytelling.
