BNSF Railway Animated Video for TPM Conference
Touting the Benefits of Intermodal Transport with Animation
The annual TPM Conference was fast approaching and BNSF Railway needed to showcase their intermodal freight transportation story to captains of industry. Shooting was out of the question. Yes, BNSF Railway is a $5 billion company, but they didn’t have the marketing dollars to spend millions shooting shipping containers being loaded onto ships, ships moving across the ocean, containers behind moved from ship to tractor trailer, and then being moved again to rail.
