You Can’t Fake Passion and Expertise

The number of people wearing a Michelin shirt at an IMSA weekend significantly outnumbers the number of actual Michelin staff. Depending upon the scope and scale of the event (Daytona being the largest, for example), the number of JACKSON associates that support and execute Michelin's needs in public relations, social media, motorsports marketing and event operations fluctuates: 

• 2–4 Social content creators
• 2–5 Motorsports marketing support staff
• 11–25+ Michelin Tire Workshop crew members

JACKSON Deliverables at the Track

JACKSON assists with storytelling on race developments, executes strategies, visions and ideas for the Michelin Motorsports program, and presents a smart, knowledgeable front as leaders in the sport. 

• Content pieces/elements for 5–7 outlets ahead of each event (TV, digital media, owned social media channels and website), followed by post-race wrap-up for the appropriate outlets
• Real-time social media posting, monitoring and engaging
• Analytical overview and following of each on-track session
• Supporting Michelin with pre-grid movement and podium activities
• Being the first point of contact between teams and manufacturers during the weekend to create/maximize opportunities and/or handle adverse situations
• Assisting in situational awareness/crisis communication and management in coordination with Michelin, IMSA, track and/or teams
• Industry analyses and awareness to keep apprised not just of Michelin series, but also other race series