INEOS Automotive Snow League Activation & VIP Hospitality
A Proper Activation for a Proper 4x4
As the Official 4x4 of the brand-new Snow League by Shaun White, the INEOS Grenadier needed to make a statement at the league’s kickoff event. Aspen Snowmass offered the perfect stage to showcase the world’s best 4x4 and host VIP prospects and dealers from throughout North America—with the goal of helping them become Grenadier brand champions.
Welcome to the Grenadier Lodge
JACKSON helped INEOS create three location activations around the Snow League kickoff event, including the Grenadier Lodge, where visitors could relax, converse and learn the ins and outs of the Grenadier Station Wagon and Quartermaster. We also hosted dealers, media and VIP guests throughout the weekend.
- Custom creative development – design and production of all event assets and branded materials, from archways to waist-high letters to wooden signs to branded coffee cups.
- Turnkey dealer programming – from itinerary design to onsite guest engagement.
- Vehicle layout, production and training for both static displays and dynamic experiences, showcasing the program’s innovation and craftsmanship.
- Premium hospitality and brand-alignment management for retailer (dealer), executive, and media audiences.
