Many offices have drab corridors with cheap posters framed and hung randomly on partition walls. Bland and boring. Sound familiar?
When you hire an agency full of creative people, why would you ever need to ask the crowd for content or ideas?
If you have a well-developed, research-based strategy, should you really ask the crowd for content and relinquish control of your message?
Are you looking to modernize your brand?
Perhaps you’ve realized the need to keep your brand relevant to your customers? Make it a bit more “hip”?
Each year 24/7 Wall St., an online publisher of financial news and opinions, lists 10 American brands that are predicted to fail. Tragically, their predictions for these brands are rather accurate. And while I don’t agree with all of their predictions for 2014, here’s a look at the brands they think will not make it past next year.
In the first quarter of 2013, we watched quite a few brand fiascoes unfold. And in each case, what’s the new norm? A public outcry on social media platforms – “the mob” rears its head. But then, to the surprise of many fearful corporate executives, the storm blows over.
Is relevance the operative word in your brand’s strategy?
If it isn’t, pick up a copy of David Aaker’s book Brand Relevance: Making Competitors Irrelevant and you’ll quickly and convincingly learn why it should be.
“Make the logo bigger” is an advertising cliché for a reason. Battles have been fought for centuries, possibly millenniums, between designers, marketing managers and salespeople, and much blood has been shed. In fact, too much blood. Therefore, to offer a final truce, I propose the creation of—drumroll, please—
Did you miss our most recent Marketing in the Morning seminar?
Never fear, we have the presentation here.
Being a guy who’s always worked with and had a passion for brands, I continue to be on the lookout for fresh perspectives and opinions on the topic. So in my blog reads, I came across a reference to a new book called Brand Real. Intriguing name for a book I thought and a pretty cool graphic on the dust jacket.
Last week, Microsoft Corporation unveiled its fifth corporate logo within 37 years of business. The startling fact is not that the previous logo was 25 years old, but that it didn’t have a symbol.