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Doritos and the Secret to Crowdsourcing

When you hire an agency full of creative people, why would you ever need to ask the crowd for content or ideas?

If you have a well-developed, research-based strategy, should you really ask the crowd for content and relinquish control of your message?

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Oldsmobile, Pan Am and Zenith… How to avoid being next!

Each year 24/7 Wall St., an online publisher of financial news and opinions, lists 10 American brands that are predicted to fail.  Tragically, their predictions for these brands are rather accurate.  And while I don’t agree with all of their predictions for 2014, here’s a look at the brands they think will not make it past next year.

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OB Hospitalist

OB Hospitalist

Hyster Lift Trucks

Hyster Lift Trucks