Racing Veteran Gets a Refresh

17x national motocross championship. Extreme E racer. Stadium Super Truck racer. X Games medalist.
Sara Price has done it all. But it had been 10 years since she addressed her branding across all touchpoints (merchandise, racing suits, vehicle graphics, etc.), and it was time for a redo. 

Sara partnered with JACKSON to rebrand her look and feel before King of the Hammers and "go big" with a more modern, consistent look while still maintaining the clean, innovative design of her current branding.

From Kickoff to Instagram Voting to King Of The Hammers

JACKSON brainstormed different branded looks and feels based on Sara’s likes, dislikes, wishes and dreams. We then presented five unique options that fully embraced her brand personality.

With fresh logos, race suit graphics, custom vehicle graphics, merchandise, swag and team gear to choose from, Sara and her team picked their favorite design packages, then opened up feedback to Sara's Instagram followers.

Final deliverables included:

• Responsive logos to accommodate unique imprint locations (driver suits, race vehicles, etc.)
• Custom graphics for social media, plus branding overlays for additional social content
•  30-second video reel with custom animation and branding (and footage from Sara)