TRIJICON TV SPOT Jackson helps Trijicon Inc. launch into a new market while also trying not to being eaten by grizzly bears.

Trijicon Inc., maker of the finest riflescopes, iron sights and optics the world has ever seen, wanted to tell its product superiority story to a new audience: the American hunter. Jackson helped create TV spots and online pre-roll that showcased Trijicon's long-standing partnership with the military, and how that technology can translate from the battlefield to the hunting field.