WE LIKE TO GIVE PEOPLE SOMETHING TO TALK ABOUT, ESPECIALLY WHEN IT'S OUR CLIENTS.
Thought leadership. It's quite the marketing cliché—and we tremble in front of most clichés—but it's vitally important within your industry. If you're not a thought leader, we can help make you one with valuable content and public relations expertise. And if you're already leading the charge, we can maintain and improve. Content marketing and PR are more than blogging and sending two tweets a day—it's making sure your story is consistent across multiple channels and your dialogue resonates with your target audiences.VIEW CASE STUDIES
We like people—even media people. We might even have a few favorites in our contact database. By developing good relationships with our media partners, we're able to anticipate the stories they want to tell based on their market and industry trends. Then we tell them about that cool thing our cool client is up to, and everybody wins.
It's quite possible you need your employees more than they need you. So, it doesn't hurt to keep them informed, which usually keeps them happy—at least happier. Jackson helps brands communicate internally so everyone's happy. But most importantly, it ensures everyone is on the same page with your company's key messages. Events, videos, newsletters and eblasts are a few of our favorite employee relations tactics.
The question is not whether you should be on social media. It's what social media channels you should be on and how you're going to behave when you get there. Those are the kinds of things we discuss when we create your social media marketing strategy. Currently TikTok dance training is not included in our social media offerings. We apologize for the inconvenience, but it's better for everyone that way.
When the worst-case scenario happens, the best-case scenario is being prepared to handle it. Jackson has worked with major brands to craft a crisis communication plan and train their associates on how to implement that plan should it ever be needed.
What happens if the person you need in front of the camera isn't comfortable or prepared to be there? You train them. We have trained C-level executives, VPs, product experts and marketing managers on the ins and outs of dealing with the media and on how to develop and communicate your brand's key messages.
Cookie cutter is the enemy of effective content strategy. Most clients don't need everything at once. And trust us, nobody wants that. Content marketing is about launching the right things at the right time. And that can be anything along the lines of messaging, bylined articles, blogs, position papers, case studies, white papers, infographics, fact sheets, press releases, newsletters or speeches.
Think your mother-in-law is demanding when she comes to visit? Try hosting the media. It's true, they expect nothing but the best, and Jackson delivers. No matter if it's a media product launch in the Mexican desert, a press conference at a global trade show or a media dinner at a corporate headquarters. By the time we're done, you'll want us to host your mother-in-law—but we'll have to politely decline.
Community relations is your chance to give community leaders and influencers some love. Jackson has helped a grocery store chain feed the underprivileged, an automotive manufacturer create a charity event and a tire brand assist in teaching driver's ed...just to name a few.
Sometimes you can't leave politics out of it. We have experience coordinating governmental meetings, hosting plant events, writing speeches and crafting position papers—all with the goal of affecting political opinion for brands.