BEAT YESTERDAY WITH A BETTER MARKETING MIX
Some marketing agencies might enjoy throwing ideas at a wall to see what sticks. Not us. Strategy is more our style. And your brand isn't a dartboard. You've got a one-of-a-kind story with a whole lot of backstory and even more potential. We want to get in your head, put our marketing strategy skills to work and tell that story right.VIEW CASE STUDIES
The only thing worse than having something not work is not knowing why. Luckily, within our mix of marketing minds, Jackson has plenty of business experts who know what it takes to beat yesterday. We explore your mission and vision development, dive into metrics, tracking and ROI, and plan for tomorrow with a sales and marketing strategy that ensures every communication channel is integrated, up to date and talking to the right audience.
We're nerds—which works out okay for us most of the time. For you, though, it works out every time. Nothing beats market research when it comes to beating out your competitors. So, there's no shame in our game. Our market research isn't limited to just one methodology. We're prepared to find answers through primary or secondary research, online or in person, leveraging a variety of instruments.
Jackson's media planning and buying team can bridge the gap between traditional and nontraditional media—and mix and match as necessary—to find the most cost-efficient and cost-effective media solutions for your needs. We credit our media powers to two foundational marketing strategies: The art of negotiation and MediaLogic™. The former allows our media planning and media buying department to regularly negotiate space for our clients at rates up to 50% off rate card. The latter is a proprietary process that analyzes potential media vehicles for maximum impact. The digital media landscape is ever-changing, and we are experts in it, always keeping up with the latest tech changes and trends.
Developing a brand strategy is possibly the most important thing you can do for your brand. Take it from the marketing strategy consultants. And trust us, marketing strategy development is way more fun than it sounds. We talk about where you've been, where you're going and where you want to go. A solid brand strategy will get you started on the right foot and put you on a trajectory that aligns with your goals.