You've got questions. We've got answers. What are your brand's strengths in the marketplace? Your weaknesses? Your competitions' weaknesses? What's the best mix of online and offline media? We've helped lift trucks become tougher, launched a new bus, helped a research center win the hearts and minds of "The Big Three" and created an automotive interior company brand from scratch.
Jackson's marketing consulting solutions can help you find out what's working and what's not. And why. We'll look at yesterday (with metrics, tracking and ROI), dig through today (mission & vision development) and plan properly for tomorrow (integrated media planning), to make sure every communications channel is working as one cohesive unit and talking to the right audience.
Jackson's media planning and media buying team can bridge the gap between traditional and nontraditional media—and mix and match as necessary—to find the most cost-efficient and cost-effective media solutions for your needs. Our two most powerful weapons? The art of negotiation and MediaLogic™. The former allows our media planning and media buying department to regularly negotiate space for our clients at rates up to 50% off rate card. The latter is a proprietary process that analyzes potential media vehicles for maximum impact.
Fact over intuition. Our in-house research team creates efficient, effective marketing efforts for maximum impact. We can help strategically align your distribution and marketing priorities and find chinks in the competitions' armor. Our market research is supported by the latest and greatest technologies and utilizes Jackson Insights™, a proprietary quantitative look at brand value and positioning that we've conducted in a wide variety of industries.
Sometimes, all it takes to reposition a brand is to refine your mission statement. Other times, it takes complete brand development to get where you want to go. Speaking of which, where do you want your brand to be? What are you goals? Who do you want to reach? This is where we start. Then, we find a way to position your brand with the best chance of success.
You've got enough on your plate. Let us help with your competition, marketplace, consumers and everything in-between.
The latest and greatest apps, websites and digital campaigns mean nothing if they aren't properly messaged and aligned with your offline initiatives.
The best product and marketing aren't enough without effective channel strategies. Fortunately, we can help with your channel challenges as well.
Every agency can create an ad campaign. Few can roll up their sleeves and become brand champions while doing so.
From product launches on an aircraft carrier to a Diamond Rio concert, we can make your event truly eventful.
Your story is your brand's lifeblood. We can help craft it, massage it and communicate it across all the appropriate channels.