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CONSULTING / STRATEGY

You've got questions. We've got answers. What are your brand's strengths in the marketplace? Your weaknesses? Your competitions' weaknesses? What's the best mix of online and offline media? We've helped lift trucks become tougher, launched a new bus, helped a research center win the hearts and minds of "The Big Three" and created an automotive interior company brand from scratch.

MARKETING CONSULTING

Jackson's marketing consulting solutions can help you find out what's working and what's not. And why. We'll look at yesterday (with metrics, tracking and ROI), dig through today (mission & vision development) and plan properly for tomorrow (integrated media planning), to make sure every communications channel is working as one cohesive unit and talking to the right audience.

MEDIA PLANNING & BUYING

Jackson's media planning and media buying team can bridge the gap between traditional and nontraditional media—and mix and match as necessary—to find the most cost-efficient and cost-effective media solutions for your needs. Our two most powerful weapons? The art of negotiation and MediaLogic™. The former allows our media planning and media buying department to regularly negotiate space for our clients at rates up to 50% off rate card. The latter is a proprietary process that analyzes potential media vehicles for maximum impact.

RESEARCH

Fact over intuition. Our in-house research team creates efficient, effective marketing efforts for maximum impact. We can help strategically align your distribution and marketing priorities and find chinks in the competitions' armor. Our market research is supported by the latest and greatest technologies and utilizes Jackson Insights™, a proprietary quantitative look at brand value and positioning that we've conducted in a wide variety of industries.

BRAND STRATEGY

Sometimes, all it takes to reposition a brand is to refine your mission statement. Other times, it takes complete brand development to get where you want to go. Speaking of which, where do you want your brand to be? What are you goals? Who do you want to reach? This is where we start. Then, we find a way to position your brand with the best chance of success.


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