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Michelin
Product Training
Train the trainers. (The multi-million dollar trainers.)

OPPORTUNITY

Michelin has hundreds of tire dealers across North America, which makes new light truck product education difficult to manage and maintain consistency.

The Michelin Dealer Network needed consistent product details, hands-on experience and effective tips on how to sell new products to consumers.

Michelin PRODUCT TRAINING

IDEA

Jackson knows tires. And we know how to sell them. So when Michelin approached us and asked us to help them keep their training as consistent, efficient and powerful as possible, we jumped at the opportunity.

We now host 55+ new product demos for Michelin dealers and their salespeople in their Michelin Sales Training Center in Vermont, home to the Light Truck Demo HQ. This is high-level education and product experience, which includes:

  • Product Presentation & Education
  • iPad Workbooks, Photos & Event Video
  • Event Management
  • Product Demos
  • Ride-and-Drive Exercises
  • Trail Rides
Michelin PRODUCT TRAINING

OUTCOME

When guests think you work for Michelin, you must be doing something right. Jackson has helped hundreds of Michelin dealers and their salespeople earn their Light Truck certificate, who then sold millions of dollars' worth of tires. Jackson also now manages Ultra-High Performance tire training for Michelin at Miller Motorsports Park in Salt Lake and Laurens Proving Grounds in Laurens, South Carolina.