We like a challenge. Here's proof.

Hyster Lift Trucks

Not everyone realized the world's toughest lift trucks were actually the world's toughest lift trucks. Our challenge: help reality defeat perception. So JMG helped Hyster Lift Trucks create a tough-minded new campaign with the theme of "Bring It."See the work

BMW Motorrad - USA

BMW Motorrad USA wanted a dealer meeting to end all dealer meetings. One with a massive "wow" factor. So JMG helped them create a motorcycle stunt show on the deck of an aircraft carrier (the U.S.S. Midway). Mission accomplished.

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Michelin Truck Tires

The MICHELIN® ONCall™ Emergency Road Service is the best in the business, but drivers needed an in-cab computer to search for the nearest service station. But wait. More and more truck drivers have smartphones, right? So the time was ripe for an easy-to-use, powerful app.

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The Palmetto Bank

"Your call will be answered in the order it was received." Welcome to life with a mega bank. Whatever happened to personal service? Or handshakes? Is there a bank with a soul any more? Yes. And the time was ripe for The Palmetto Bank to tell its story.

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Volvo Construction Equipment - "Diamond Nights" Event

Volvo Construction Equipment and Mack Truck wanted a once-in-a-lifetime event to showcase its new construction equipment at the 2nd largest construction tradeshow in the world. And they wanted to do it in the middle of the Las Vegas desert.

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Blue Bird Corporation – All American Launch

Blue Bird Corporation wanted to launch its new Type D bus with drama. And with a renewed commitment to the industry

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Greenville Hospital System – Colorectal Screening Promotion

Statistics aren't always persuasive. You can tell someone that colorectal cancer is the third most common type of non-skin cancer, and that 140,000 new cases are diagnosed every year. But to truly build awareness and change attitudes, sometimes you need to hang toilet paper from trees.

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Wiley X Eyewear - NASCAR Marketing Tour

JMG saw an opportunity for a company we admired, but wasn’t yet a partner. While attending various NASCAR events, we noticed that Wiley X was signing NASCAR drivers as spokesmen, yet wasn’t marketing to NASCAR fans. In fact, not one single high-end eyewear company was marketing to fans. Our idea: create a Wiley X mobile marketing tour.

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Big League World Series – Pro Bono Campaign

We have an obligation to give back to the community. And if baseball happens to also be involved, win win. The Big League World Series isn’t your average baseball tournament, so JMG and the Big League World Series had to showcase this amazing event in an interesting, fun way.

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Howden – Interactive

Herding cats. That is an apt comparison to consolidating more than a dozen acquired companies and brands into one single entity, and then communicating this new company—and its new vision—to sales reps, media personnel, dealers and employees around the world.

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Sage Automotive Interiors – Branding

Sage Automotive Interiors, formerly Milliken Automotive Division, had new management and a new vision. What they didn’t have was a name, a logo or a brand strategy. Or a new campaign to kick off the new company. Enter Jackson Marketing Group.

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The Palmetto Bank – Facebook Game

Here in the Upstate of South Carolina, it seems that most banks change their name every two weeks. But not The Palmetto Bank. They've had the same name since 1906, and they wanted to let the Upstate know this important fact in a unique, entertaining way. The answer: a Facebook game.

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Yale Lift Trucks - Branding

Despite being a leader in lift trucks for more than 80 years, the Yale lift truck brand was challenged with differentiating itself in a sea of competitors. Yale knew what it stood for—quality, smart engineering, reliability, productivity and outstanding service. JMG’s mission: crystallize the Yale brand, internally, then in the minds of customers and prospects. The theme? Problem Solved.See the work