Partnership Marketing

Synergy When It's Needed Most
With corporate and brand budgets tighter than ever, partnership marketing can be a very effective way to promote your brand and generate incremental sales. The strategy is to create alliances that tap areas in which participating brands may not normally compete—providing incremental marketing exposure and ultimately reaching more customers.

Partnership marketing programs can take on a variety of forms, from sports sponsorships, to endorsement deals, to product placement, promotions or product giveaways. Ultimately, brand marketing programs broaden the reach of a company's core target audience, extend the brand's marketing budget and, by association, further enhance brand equity for each of the participating brands.

Get a Bigger Bang for Your Branding Buck
JMG helps clients by researching the right type of partnership and optimum portfolio of partners that complement your brand. We then negotiate the best program. Finally, we move to program implementation, activation and measurement.