An email campaign can be one of the most effective and simplest marketing tactics. The recipe for success is a four-part formula. You need a keen creative person, a well-versed copywriter and an email service provider. So what’s that fourth missing element? You, the marketing specialist! Responsible for the campaign, the marketing specialist ensures it’s not only on strategy and received by the correct target audience, but that the results are measurable.
With its own unique set of jargon, email marketing can be confusing. Make sure you’re familiar with all the terms by checking out this MarketingProf’s article on 17 email marketing terms that every business should know. I found the tips and terms to be useful, and I know you will too.