In Las Vegas, over a dozen unique hands-on driving experiences were available to notable industry influencers and customer guests of BFGoodrich® Tires to "take control." All guests were welcomed via an HD video projection exposé in a 360° dome where participants gained instruction about the evening’s offerings.
As one of the most sought-out invitations during SEMA, BFGoodrich again demonstrated tire performance through this extreme "take control" event which included ASA stock car rides, rock crawling, off-road desert trucks, asphalt autocross, and drifting demonstrations – all managed and produced by JMG. Participant feedback was extremely positive, continuing months after the event.