Bloom Case Studies

Bloom Grocery Stores Guerilla Marketing
One of the Bloom marketing tactics is the use of a traveling six-foot Bloomberry muffin, used to generate excitement at store promotions. During a “visit” to the Upstate of South Carolina, the Bloomberry muffin was stolen. Jackson Marketing Group’s challenge as Bloom’s PR agency: report the theft to the authorities and deal with any media inquiries.

Bloom Grocery Stores Launch
Successfully launch the Bloom brand and new stores in South Carolina by increasing media coverage through proactive public relations efforts, and by developing community relations recommendations that allow Bloom to become an integral part of the local landscape.