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Thursday, December 03, 2009  //  Emory Cash

Awesome By Association

Any creative working in this business knows about industry publications and blogs such as Communication Arts, Print, HOW, Advertising Age and Ads of the World. These magazines and blogs publish work from talented agencies that makes you say, "I wish I had thought of that." Being the competitive person that I am, flipping through these annuals conjures up feelings of jealousy, but more importantly, they serve as a catalyst and flood my brain with new ideas and new perspectives on solving the design problems I’m facing. The featured projects engage and inspire me. It's actually part of our jobs as creatives to perform this research and see what the rest of our peers are producing. The work acts as a gauge by which we measure ourselves, and the more we surround ourselves with great work, the greater our work will be.

So, be awesome by association and let us know what inspires you.

PUBLISHED IN: Advertising
1 Comment so far, keep'em coming
Thursday, December 03, 2009

I know the feeling! Reading other writing styles makes me want to be a better writer. I think having that feeling of jealousy is natural and necessary.