A strong website is an essential channel for attracting, engaging and converting customers. Website optimization is the continuous improvement of this channel to successfully achieve your marketing objectives.
But what will be the most challenging obstacles to website optimization success in the year ahead and how will B2B marketers overcome them?
To find out, Jackson and Ascend2 fielded the Website Optimization Survey and completed interviews with marketing professionals from around the world. This edition of the study, Website Optimization Benchmarks for the B2B Marketing Channel, represents the views of 182 survey respondents who are dedicated to the business-to-business channel.
