The Video Journey

By John Mininger, Video Editor/Producer and Paul Bingham, Video Producer

Corporate videos have received a bad rap over the years. Likely because back in the day, these company films often were a laborious account of an organization’s history or a tedious training video.

But the use of video has evolved dramatically over the last few years, thanks in large part to online audiences who view video as a primary source of satisfying their information and entertainment needs.

Sales and marketing executives are realizing that it’s not necessary or even desirable to cram everything they know into one video. More effective is a series of shorter videos that take consumers through the sales journey. Video can help your brand get noticed, improve consideration and deliver leads. Learn more in this video produced by Jackson Marketing, Motorsports and Events’ video department.