The Golden Rule

DARRELL_J-104_150By Darrell Jackson, CEO & President

Treat others how you want to be treated—The Golden Rule. To Jackson, it is more than just a saying taught in kindergarten or Sunday school. The Golden Rule is the way we strive to do business:  with kindness, honesty and respect.

Perhaps most importantly to our clients, this concept applies to their brands. We treat their brands as if they were our own: protecting, nurturing and growing them. We strive to make everything we do for them better than the last. If we did great work yesterday, let’s do awesome work today.

But The Golden Rule is also who we are as people. It is what keeps our associates working late nights or weekends to make sure a project is completed exceptionally well. It is why we communicate with our clients in a way that makes their lives easier, whether that’s an email, text, phone call or discussion over a cup of coffee. It is what drives us to challenge our clients when they need to be pushed and what reminds us to ease off the gas when we’ve pushed hard enough.

The Golden Rule speaks to our culture of servant leadership. It inspires the way we treat other associates, as co-laborers in a common pursuit. And the same goes for outside vendors and other agencies. Perhaps it’s why we have a reputation for “playing well with others.”

Even in the moments where these qualities are not reciprocated, we hold fast to this simple principle. This is not the easiest way to do business, but we believe it is the right way to do business. And that’s what sets us apart.