Native advertising is actually paid content such as an article, an infographic or a video that is placed in context of the existing user’s experience. Think back to print when an advertorial appeared to be a news story. It looked just like editorial content. Native advertising is similar, but in the digital space.
Join Jackson Marketing, Motorsports & Events Media Director Pamela Wilcoxson for “Marketing In Motion: Native Advertising” to learn more about the benefits of using native advertising in your marketing efforts.
“I am 100 percent sure that native advertising is the new little black dress for marketing.” – Pamela Wilcoxson
Join Pamela next week for “Marketing In Motion: Direct Mail.” Download a transcript of Marketing in Motion-Native Advertising.