Jackson Marketing, Motorsports & Events, South Carolina’s second- largest integrated marketing communication and events agency, has partnered with Race to Erase in its effort to help U.S. veterans transition from military to civilian life by introducing them to the sport of off-road racing.
In conjunction with Race to Erase 22, Jackson will provide free and discounted tires to outfit a new three-seat truck built by Scott Racing that will give four veterans the ride of a lifetime when it debuts at SNORE’s Rage at the River in Laughlin, Nevada this December.
“At Jackson, we’re passionate about off-road racing, and we’re honored to partner with Race to Erase 22 to introduce our military veterans to this sport we love,” said Jackson CEO & President Darrell Jackson. “We can’t think of any better way to show our appreciation for their service and sacrifice.”
The mission of Race to Erase 22, a 501c3 non-profit, is to raise the awareness about the high number of military suicides in the United States. The organization brings together volunteers including civilians, active military personnel, veterans, off-road racers and advocates to give wounded combat veterans a chance to be involved in the sport of off-road racing as course workers, retrievals and other volunteer positions. Veterans also ride in, and in some cases, compete in BITD, SCORE and SNORE race events.
“Statistics show that approximately 22 military veterans per day commit suicide due to depression, anxiety, not feeling needed or wanted or because they miss being part of a team,” said organization spokesperson Debbie Burgos. “Once discharged, the veteran is suddenly immersed into a life that is unfamiliar, often without structure, and one where the adrenalin rush has come to a screeching halt.”
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